As you probably already know, after the recent Allied Domecq dissolution, Beam Global picked up Laphroaig and Ardmore. Laphroaig has been available in the U.S. for many years (primarily the 10, 15, 30, quarter cask and Cask Strength versions), while Ardmore has not been available. I spoke with the Assistant Brand Manager for Beam’s Scotch whiskies and here’s what she had to say is in store for 2008:

“Ardmore has just launched in several Duty Free markets and will launch in limited US markets in 2008. Exact timing is still TBD. The Ardmore web site has just gone live if you would like to check it out: www.ardmorewhisky.com.

As for Laphroaig in the US, 15 yo will be replaced by an 18 yo in July/August 2008 and 30 yo will be replaced by a 25 yo (which was partly aged in Oloroso Sherry casks) in late 2008.”

So, as you can see, there are some exciting things in store for both brands in 2008. The Ardmore website speaks of a new expression called “Ardmore Traditional Cask”, which is a 46% non chill-filtered smoky Ardmore which is finished in a Quarter Cask.

And for devotees (and collectors) of Laphroaig, now is your time to pick up a 15 or 30 year old, while they are still available.

Slainte,

John