I want to explain why I started this blog.

“What Does John Know?” really didn’t get going as a legitimate blog until about August of last year. I must admit that I resisted the idea of blogging. For most bloggers, there is no direct income, as it currently is with “What Does John Know?”.

Blogging seemed like a lot of effort. Now that I have been blogging for several months, I can say that it most certainly is. I have had to forgoe direct income-producing opportunities to make time for this blog. (Cutting into my precious family time, which is most important to me, is not an option.)

But, I began to realize that I would get a lot of great information and news as soon as it was breaking (or sooner) and, with a magazine that is published only quarterly, by the time I wrote it up in the magazine it was common knowledge. I began to understand the importance of blogging.

Don’t get me wrong. Malt Advocate will always be a great publication–even if it always stays quarterly–but it, like other magazines, can’t be timely in this increasingly global oriented world.

This blog’s purpose is to bridge the gap between issues of  Malt Advocate magazine. It is an extension of the magazine. I see it as significant, vital, and important. Otherwise I wouldn’t do it. I have my finger on the pulse of the whisky industry and I can share what I know with you almost instantaneously. I am happy that you are tuning in.

I won’t blog every day but, when I do, you will know that there’s a purpose to it.  If you’ve been following my blog (or reading Malt Advocate), I think you probably already figured that out.