July 30th, 2010

Six year old whiskey in six month’s time?

John Hansell

Tom Lix, an entrepreneur, says he found a way to do it, and he received a permit from the feds and got a grant from a local community college innovation fund to conduct his research. Here’s an excerpt from the article, which ran in a Cleveland, Ohio, publication:

Last month, Lix gained a federal permit to operate an experimental distilled spirits plant. And he has a sponsorship with the American Distilling Institute, a 1,200-member trade group for craft distillers.

Bill Owens, president of the institute, said he was impressed with a scientific paper Lix submitted to the group.

Owens directed Lix to a bourbon distillery in Kentucky that supplied Lix with a batch of “white dog.” That’s the highly potent spirit distillers age for years in charred oak barrels to make bourbon whiskey.

Lix started in his home, refining a process that uses heating, cooling and pressure to greatly reduce the maturing time for whiskey. Essentially, a six-year whiskey can age in six months, Lix claims.

Owens said Lix is placing charred wood in the spirits to impart the color and vanilla tastes that come from barrel storage.

Read the entire story here.

What do you think? Is he legitimate?

And do you think it’s good for the craft distilling movement, or will this kind of experimentation tarnish this young industry’s reputation?

Category: Media,Opinions 56 Comments

June 15th, 2010

Malt Advocate, Inc. joins M. Shanken Communications, Inc.

John Hansell

Well, this is the big news for the day (year? decade?) It’s all very positive–a perfect match.  Please let me know if you have any questions. I’ll be happy to answer them. Details below in the press release.

(That’s Marvin Shanken and me in the picture, earlier today, after I signed what seemed like a million papers. The synergisms have already begun. I’m giving him a bottle of The Glenlivet Cellar Collection 1959 vintage, and I went home with a handful of pre-Castro Cuban cigars, also from 1959. Very nice!)

—————–

Malt Advocate, Inc. joins M. Shanken Communications, Inc.

 

 John Hansell stays on as Publisher & Editor; Amy Westlake remains WhiskyFest Director

New York, June 15, 2010:  Malt Advocate, Inc. today announced that it is now a part of M. Shanken Communications, Inc.   Malt Advocate, Inc. includes Malt Advocate magazine, WhiskyFest New York, WhiskyFest Chicago, and WhiskyFest San Francisco.

M. Shanken Communications, Inc.  publishes a variety of consumer and trade publications.  They include Wine Spectator, Cigar Aficionado, Food Arts, Market Watch, and Impact.  In addition, the company hosts a number of events across the United States including the New York and New World Wine Experiences, Wine Spectator’s Grand Tours and Cigar Aficionado’s Big Smokes. 

John Hansell will remain Malt Advocate magazine’s Publisher & Editor, and Amy Westlake will continue as Director of WhiskyFest events.  Malt Advocate, Inc. operations will remain at their current office in Emmaus, PA.

“Amy and I are very proud of our efforts promoting the whisky industry, both with Malt Advocate, which will be celebrating its 20thAnniversary in 2011, and the 25 WhiskyFest events we have hosted over the past 12 years,” notes John Hansell.

“Our activities dovetail perfectly with those of M. Shanken Communications, Inc. from a publication and events standpoint.  There are definite synergies that will be achieved between the two companies.  The M. Shanken Group will take Malt Advocate magazine and our WhiskyFest events to levels that we could not have achieved on our own.  We are very excited about our future together.”

“John and Amy are pioneers in this industry and highly regarded,” commented Marvin R. Shanken, CEO of M. Shanken Communications, Inc.   “We are proud to have them on board with us.  Their creations—Malt Advocate and WhiskyFest—are benchmarks.”

For additional information, contact Amy Westlake (610. 967.1083 or Amy@maltadvocate.com).

Category: Breaking news,Malt Advocate Mag,Media,WhiskyFest Tags: 72 Comments

May 20th, 2010

An interesting article on small U.S. craft distillers

John Hansell

The American Distilling Institute (ADI) hosted a “Whisky and Moonshine Distilling Conference” this past week, which featured the many up and coming small distillers. The Washington Post was there covering it, and this week they published an interesting article on the conference. Read about it here.

One of the biggest challenges facing these small distillers who are making whiskey? Waiting for the whiskey to mature, and the methods they can employ to accelerate the maturation process (using smaller barrels, etc.)

Category: American whiskey,Media,Microdistilleries,Special events,Writers Tags: 2 Comments

April 27th, 2010

Recommend a book you like

John Hansell

Keeping in the theme of yesterday’s post, what book have you read on whisky that you really like and can recommend to others?

And why? Is it entertaining? Informative? Comprehensive? Ground-breaking?

Category: Media,Writers 23 Comments

February 19th, 2010

A Whisky Blogging “Code of Ethics”?

John Hansell

I was thinking about this the past few days. The dozens of whisky blogs out there provide a great service to the whisky industry and to whisky enthusiasts. This is the main reason why they received Malt Advocate magazine’s “Pioneer of the Year” award.

But the downside to blogging (in general) is that it is essentially unsupervised. People can basically say whatever they want. I established brief etiquette guidelines on WDJK here  last year  which focused on comments. I wonder if something like this should be fleshed out, expanded, and (hopefully) adopted by all my fellow whisky bloggers?

Do you think this is a good idea? If we did try to create some sort of “Code of Ethics”, what do you think it should include?

Category: Administrative,Media,Opinions,Writers 28 Comments

January 26th, 2010

Yet another misleading Scotch (and American) whisky article by a major publication

John Hansell

This time it’s Forbes. You can read the full story here.

As I was reading through the article, I kept saying “That’s misleading. That’s not really true. That’s not fair.”

Read the article. Do you see anything misleading? If so, which statement is it? I’m in meetings most of the day, but will chime in later.

Category: Bourbon,Media,Scotch whisky Tags: , , , 41 Comments

January 17th, 2010

If you’re bored…

John Hansell

Okay, Post #5 on this cold rainy day. Does that mean I can take tomorrow off from blogging?

I didn’t know this was published until a reader told me about it. A few months ago, I was asked a few questions about new trends in whisky for Delta’s Sky magazine. Someone flying last week read it and told me about it. They got most of it right…

If you want to see it (and you’re bored), there’s a digital edition of Sky. Here’s a link to the page with the whisky info on it. Of course, you know most of this stuff already.

Category: Media,Scotch whisky 15 Comments

December 2nd, 2009

The Scotch whisky industry’s optimism for the future

John Hansell

There’s an interesting article here by Bloomberg reporting on the Scotch whisky industry’s rosy outlook, thanks to the growing appetites of countries like China and India, and to malt whisky enthusiasts like you.

The story also discusses one man’s desire to re-open a distillery in Annandale in 2011. Whisky hasn’t been made there since 1921.

What do you think? Is the future of Scotch whisky as bright as the article suggests?

Category: Media,Opinions,Scotch whisky 11 Comments

November 27th, 2009

Report: “U.S. wineries must adjust to a $50 ceiling.” Is whisky to follow?

John Hansell

Decanter magazine reports here about a new study which shows the effect of the current recession on wine prices. One quote from the report says:

Wineries need to adjust to a ‘new normal’ of reduced spending power – among the very consumers who have driven recent growth in the market. For that segment of Baby Boomers who have seen their net worth drastically reduced and who have been the prime target of wine marketing for nearly 20 years, a US$50 bottle of wine is now permanently out of the question for a normal purchase.

It goes on to advise:

wineries to focus more of their marketing on the under-40s, pointing out that those aged 45-54 have seen their net worth fall by 45% over the past five years.

So, this leads me to wonder if the whisky companies will take the same approach to the products they produce and sell. Will we start seeing more lower-priced whiskies on the market? Will they ramp up their marketing efforts to a younger crowd who supposedly haven’t seen their net worth fall so much?

Or is the whisky industry more immune to the recession?

Your thoughts?

Category: Media,Opinions,Wine 18 Comments

November 20th, 2009

Welcome Wall Street Journal readers!

John Hansell

For those of you who found your way to my blog from my “The New Era in Whiskey” piece in today’s (Friday’s) Wall Street Journal, let me extend a warm welcome to you!

We are all friends here with one thing in common: a passion for whisky (and whiskey). I hope you find my blog informative and entertaining.

I would also like to invite you to get involved in our lively discussions here. There are no wrong answers.

Check back daily, because I usually post at least once daily. Better yet, put me on your RSS feed (if you are familiar with that).

And for my WDJK friends who haven’t seen my piece in today’s Wall Street Journal, try to find a copy on your local newsstand. In addition to my pieces (Whisky 101, Appreciating Whisky, and Whisky Trends), there’s also a great whisky cocktail article by master mixologist Gary Regan.

Category: Media Tags: 10 Comments

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